The visual representation of the Logo designed for VB & Associates displays a pictographic representation of the company’s guiding values. Both the approach and the design follow a classic model that was updated to contemporary lines and aligned to the corporate language of the twenty-first century. The elegant elements of the Logo are weaved in a manner that reflects the rooted values of VB & Associates and subliminally help the target-audience to perceive our goals.

It is the craftsman’s tool for people who plan and write, who create and model architectural design following classical blueprints; it is the symbol of those who ponder and think about solving problems and are bold enough to create new paradigms.

It is the instrument for poets, designers and Masters of the Temple; using it skilfully requires dexterity and talent, which is the vocation of VB & Associates as set forth in “Our Business Philosophy”.

The stylized Nib is depicted with the tip facing up, alluding to relentless managerial decision-making that only ceases when the desired result is attained – a goal designed and agreed up by both clients and VB & Associates.

PThe NIB also evokes the form of a SHIELD, which is the classical representation of medieval clans. The purpose of the emblematic figure is to allude to the commitment and the covenant between the group of Associates and VB & Associates, standing for uniqueness, cohesive discourse and shared values. Finally, the symbolic depiction of the SHIELD proclaims the protection and safety provided by VB & Associates to the interests of our Associates and Clients..

The classic-retro style reveals and attests the style, elegance and finesse of the nature of VB & Associates.

The colours are the binding element that harmonise all the features that make up the logo (symbol, name and signature), and as such are elegant, powerful and proud.

Hence, a dark-green, almost black hue was used for the name VB & Associates, alluding to the company’s strong-but-gentle principles that should pervade the relationship between clients and VB & Associates in dealing with the issues at hand and their dynamic solutions.